TikTok SEO Strategy

Antalya Conference 2025Mathilde HojFresh

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Key Takeaways

TikTok is a Search Engine

• 1.9B+ global users
• 1.5 hours average daily time
• 25% decline in Google use comparing Gen Z to Gen X
• Average user age is 30s (not just teenagers)

Search Features

• Search bar with autosuggest
• Search Highlights (featured snippets)
• TikTok Search Console (game changer)
• Google integration (Google indexes TikTok)

Three Search Types

1. Inspirational - Browsing, top funnel
2. Deep Learning - How-to, mid funnel
3. Tactical/Local - Ready to act, growing massively in 2025

Critical Metric: First 2 Seconds

• Views and Likes are VANITY METRICS
• Only view time matters for ranking
• Hook must be in first 2 seconds

Content Guidelines

• Look like organic content (not ads)
• Use trending sounds
• Feature real people
• Short, digestible format
• Authentic > polished

Related SOP

For the full actionable procedure, see: TikTok SEO SOP