Tools Directory

All tools mentioned across Search 'n Stuff conference talks, organized by category.

Crawling & Technical

Tool	Use Case	Pricing
Screaming Frog	Site crawling, technical audits	Free (500 URLs) / £199/yr
Sitebulb	Visual crawl analysis	From $13.50/mo
Sistrix	Domain history, visibility	Enterprise

AI & Embeddings

Tool	Use Case	Pricing
OpenAI API	Embeddings (text-embedding-3-large)	Pay per token
Google Colab	Free Python notebooks	Free
ChatGPT Plus	Code generation, analysis	$20/mo

AI Visibility Monitoring

Tool	Use Case	Pricing
Otterly.ai	AI answer tracking	Varies
Sparro	AI visibility metrics	Enterprise
CRISP	AI platform comparison	Varies
YK (Dixon's tool)	Topic authority gaps	Contact

SEO Platforms

Tool	Use Case	Pricing
Ahrefs	Backlinks, keywords, content gaps	From $99/mo
SEMrush	All-in-one SEO platform	From $129/mo
Moz	Domain authority, tracking	From $99/mo

Internal Linking

Tool	Use Case	Pricing
InLinks	Semantic linking at scale	From $39/mo
Surfer SEO	Content optimization + linking	From $89/mo
Link Whisper	WordPress internal linking	$77/yr

Analytics & Monitoring

Tool	Use Case	Pricing
Google Search Console	Indexing, performance	Free
Bing Webmaster Tools	Bing indexing	Free
Google Analytics 4	Traffic analysis	Free
Looker Studio	Dashboard building	Free

Speed & Performance

Tool	Use Case	Pricing
PageSpeed Insights	Core Web Vitals	Free
WebPageTest	Detailed performance testing	Free
CrUX Dashboard	Real user metrics	Free
Cloudflare	CDN, performance optimization	Free tier

Content & Research

Tool	Use Case	Pricing
AlsoAsked	People Also Ask research	Free tier
Answer the Public	Question research	Free tier
Google Trends	Search trend analysis	Free

Ecommerce Specific

Tool	Use Case	Pricing
Google Merchant Center	Product feed management	Free
Shopify	Ecommerce platform	From $29/mo

TikTok SEO

Tool	Use Case	Pricing
TikTok Creative Center	Trending content research	Free
TikTok Search Console	Search analytics (in-app)	Free
Creator Search Insights	Keyword demand data	Free (in-app)

Browser Extensions

Extension	Use Case
SEO Meta in 1 Click	Quick meta tag check
Detailed SEO Extension	On-page analysis
Web Developer	Technical debugging
Wappalyzer	Technology detection

Bookmarklets

Extract all links on page:

javascript:(function(){var links=document.querySelectorAll('a');var data=[];links.forEach(function(a){data.push(a.href);});console.table(data);})();

API Keys Needed

For full functionality across these tools, you'll need:

• [ ] OpenAI API key (embeddings, ChatGPT API)
• [ ] Google Cloud API key (optional, for Gemini)
• [ ] Ahrefs/SEMrush API (if automating)