The Ultimate 2025 Technical Audit

Antalya Conference 2025Gerry WhiteFresh

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Key Takeaways

Start with the Client

• Understand business goals before touching tools
• Find out what can and cannot be changed
• Ask about tech debt and priorities

Manual Browse First

• Spend 1 hour actually using the website
• Have DevTools console open
• Take readable notes
• Check for hack content with site: search

Template-Based Analysis

• Most sites have only 3-4 page templates
• Fix templates at scale, not individual pages
• Check different states (in stock, out of stock, etc.)

Presentation Matters

• Don't just list problems ("3,500 title tags too long")
• Explain what issues mean for business
• Use inverted pyramid writing (most important first)
• Never screenshot raw tool output

Often Neglected

• Bing Webmaster Tools (5-10% traffic opportunity)
• Google Merchant Center (ecommerce goldmine)
• CDN/Cloudflare optimization settings

Related SOP

For the full actionable procedure, see: Technical SEO Audit SOP