Standard Operating Procedures

Fresh

Actionable SOPs extracted from Search 'n Stuff conference talks. Each SOP provides step-by-step guidance for implementing proven SEO strategies.

Available SOPs

AI & Modern Search

SOP	Speaker	Focus
AI Search Optimization	Mark Williams-Cook	GEO, grounding, multi-site visibility
Vector Embeddings for SEO	Gus Pelogia	Content matching, gap analysis
Ecommerce AI Era	Aleyda Solis	AI-proofing ecommerce

Technical SEO

SOP	Speaker	Focus
Technical SEO Audit	Gerry White	Full audit methodology
Internal Linking with AI	Silvia Martin	Scalable AI linking

Social & Alternative Search

SOP	Speaker	Focus
TikTok SEO	Mathilde Hoj	Social search optimization

How to Use These SOPs

Each SOP follows a consistent structure:

1. Overview - What you'll accomplish
2. Prerequisites - Tools and access needed
3. Procedure - Step-by-step instructions with Mermaid diagrams
4. Verification - How to confirm success
5. Troubleshooting - Common issues and solutions
6. See Also - Related resources

Pro Tip

Use the chat widget (bottom-right) to ask questions about specific steps in any SOP.