Winning Ecommerce in the AI Era

Antalya Conference 2025Aleyda SolisFresh

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Key Takeaways

Reality Check

• AI hasn't killed ecommerce SEO - it's changing it
• 95%+ of ChatGPT users also use Google
• AI mode only ~3% daily usage (US/UK)
• Ecommerce is LEAST impacted by AI Overviews

What's Actually Impacting SERPs

• Video integrations
• Image carousels
• Product packs
• Explore brands
• People Also Ask

Content That Wins

• Expert advice pages (not just PLPs/PDPs)
• Product specs + functionality Q&As
• Support content
• Reviews and trend content
• Brand FAQs and guides

Technical Requirements

• Non-Google AI can't render JS - check raw HTML
• Verify bot access (robots.txt, CDN, firewall)
• Prepare product feeds for ChatGPT integration

New Measurement Framework

• Don't just measure traffic
• Track citation frequency
• Monitor brand sentiment in AI answers
• Measure topic coverage gaps

Related SOP

For the full actionable procedure, see: Ecommerce AI Era SOP