Quick Start Guide

Fresh

Welcome to the Search 'n Stuff Knowledge Base! This documentation site contains actionable SOPs and insights extracted from the Search 'n Stuff SEO conference talks.

What You'll Find Here

SOPs (Standard Operating Procedures)

Step-by-step guides for implementing SEO strategies discussed at the conference:

• AI Search Optimization - How to optimize for ChatGPT, AI Mode, and other LLMs
• Technical SEO Audits - Comprehensive audit methodology
• Internal Linking with AI - Scalable linking strategies using AI tools
• Vector Embeddings - Practical SEO applications for embeddings
• TikTok SEO - Social search optimization
• Ecommerce AI Era - Adapting ecommerce SEO for AI search

Workflows

End-to-end processes combining multiple techniques:

• GEO Research Process - Full workflow for AI search keyword research
• Content Gap Analysis - Using embeddings to find opportunities

Quick Reference

Fast lookups for tools, metrics, and troubleshooting.

Key Speakers Featured

Speaker	Topic	Expertise
Mark Williams-Cook	AI Search / GEO	Also Asked, AI optimization
Gus Pelogia	Vector Embeddings	Indeed, Python for SEO
Gerry White	Technical Audits	Just Eat, Majestic
Silvia Martin	Internal Linking	AI tools for linking
Aleyda Solis	Ecommerce SEO	International SEO
Mathilde Hoj	TikTok SEO	Social search

Getting Started

Recommended Path

1. Start with AI Search Optimization to understand the new landscape
2. Review Technical Audit SOP for foundational best practices
3. Explore specific topics based on your needs

Using the Chat Widget

Click the chat button in the bottom-right corner to ask questions about any topic covered in these docs. The AI assistant has been trained on all conference content and can help you find specific information quickly.

Example questions:

• "How do I check if a query needs grounding in ChatGPT?"
• "What tools does Gerry White recommend for technical audits?"
• "How do I use vector embeddings for internal linking?"

Content Freshness

All content is from the Search 'n Stuff 2024/2025 Antalya Conference. Look for freshness badges on each page:

• Fresh - Current and actively maintained
• Recent - Still relevant, minor updates may be needed
• Aging - Core concepts valid, verify details
• Vintage - Historical reference, verify before using