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From RAG to Riches
Key Takeaways
GEO vs Traditional SEO
- GEO (Generative Engine Optimization) is the new frontier
- AI platforms retrieve, then generate - different from traditional ranking
- Citations in AI answers matter for brand visibility
The Citation Opportunity
- Being cited builds trust even without clicks
- Users skim AI answers but note sources
- Positive sentiment in citations drives consideration
Technical Requirements
- Content must be in raw HTML (not JS-rendered)
- Don't block AI bots in robots.txt
- Structure content for easy extraction
Content Strategy
- Expert, authoritative content wins
- Freshness signals matter
- E-E-A-T principles apply to AI
Related SOP
For the full actionable procedure, see: AI Search Optimization SOP