Quick Reference

Fast lookups for tools, metrics, and troubleshooting.

Sections

Tools

All tools mentioned across the conference talks, organized by category.

Metrics

Key performance indicators for traditional SEO and AI optimization.

Troubleshooting

Common issues and solutions.

Quick Links

Most Used Tools:

• Screaming Frog - Crawling & technical audit
• Ahrefs - Backlinks & keywords
• Google Search Console - Indexing & performance

AI Platforms to Monitor:

• ChatGPT
• Perplexity
• Google AI Mode
• Claude

Embedding Tools:

• Google Colab - Free Python notebooks
• OpenAI API - text-embedding-3-large model